Summary: This guide walks you through accessing the Newsletter Stats report in Sites to measure audience engagement, identify potential delivery issues (like bounces), and gain valuable insights needed to maintain a healthy subscriber list and optimize your overall newsletter strategy.
Before You Begin
- You must have the necessary permissions to access Sites.
- Ensure you have already sent at least one newsletter to generate a stats row.
Step-by-Step Instructions
1. Click on Sites from your main navigation.
2. Select Newsletters from the left menu.
3. Select a Sent Newsletter by clicking on the stats row containing the newsletter you want to review.
4. Review the overall statistics at the top of the report.
5. View Individual Recipient Stats: Scroll down to the list of recipients.
6. Filter by Deliverability Status: Click the dropdown menu next to "Filter" and Select a status (e.g., Delivered, Opened, Bounced, Unsubscribed) to isolate specific recipient groups.
Troubleshooting & FAQs
- Why is it important to remove "Bounced" email addresses? Regularly removing bounced or inactive email addresses helps you maintain a clean email list, which significantly improves your overall deliverability rate and sender reputation.
- How can I improve my newsletter deliverability? The key steps are to Authenticate Your Domain (using SendGrid), Maintain a Clean Email List (remove bounced/inactive addresses), and Avoid Spam Triggers (clear subject lines, no excessive caps/exclamation points).
- Where can I see which recipients actively read my newsletter? In Step 6, Filter the recipients by the "Opened" status.