Summary: This guide outlines four simple strategies to enhance your app after it has launched. Learn how to update existing content, add new features, refresh your visual design, and gather feedback to ensure your app remains a valuable tool for your congregation.
Before You Begin
Permissions: You must be an Admin to make changes in the App Dashboard.
Goal: These steps are designed for apps that are already live. Regular updates help maintain user engagement over time.
Step-by-Step Instructions
Update your Existing Sections.
Review content in areas like "About Our Church," "Weekly Bulletin," "Calendar," or "Get Connected."
Intentionally spend time refining the descriptions, images, and https://www.google.com/search?q=links to make these sections even better than they were at launch.
Add New Sections to your app.
Incorporate features you may have skipped during the initial build, such as a Church Blog, Sermon Notes, or a digital Weekly Bulletin.
Tip: Once you add a new section, send a Push Notification to your users to let them know (e.g., "Check out our new Sermon Notes feature for this Sunday!").
Change the Images on your Home Menu.
Swap out your home screen tiles or background images.
Even if the content hasn't changed drastically, a visual refresh makes users feel like the app is active and updated.
Tip: Coordinate these changes with seasons or major events, such as Christmas, Easter, or your church's Anniversary.
Gather Feedback from a User Group.
Assemble a diverse group of members (young, old, tech-savvy, parents, etc.).
Ask them specifically:
What do they use most?
What sections do they never use?
What features do they wish the app had?
Use this data to drive your future design decisions.
Troubleshooting & FAQs
Why should I change the images if the content is the same? Visuals have a huge impact on perception. When users see new images on the home screen, they often assume big changes have been made and are more likely to explore the app again.
Who should be in my feedback group? Try to mirror the diversity of your congregation. Do not just ask staff; include volunteers, parents, seniors, and students to understand how different demographics interact with your technology.
How do I announce these changes? The most effective method is sending a Push Notification immediately after publishing new content or features. This drives immediate traffic to the specific section you improved.