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Communication Strategy for Transitioning to Tithe.ly

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Haley S.
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Overview

Your Church is transitioning to Tithe.ly to enhance the giving experience for your donors. This strategy outlines the approach for communicating this change to all donors, with specific strategies for recurring donors, high-volume donors, and general donors. The goal is to ensure a smooth transition, maintain donor trust, and address any concerns proactively.

Key Messages

  1. Transition Announcement: Inform donors about the move to Tithe.ly.
  2. Improved Giving Experience: Highlight the benefits of the new platform.
  3. Support Availability: Provide support contact information for any issues or questions.

Communication Strategy

1. General Donors

Approach:

  • Send an initial announcement email.
  • Follow up with reminder emails leading up to the transition date.
  • Provide detailed FAQs and support contact information.

Email Templates:

Initial Announcement Email: Subject: Exciting News: We're Enhancing Your Giving Experience!

Dear [Donor's Name],

We are thrilled to announce that Church Name  is transitioning to a new and improved giving platform, Tithe.ly, on [Transition Date]. This change will bring you a seamless and enhanced giving experience.

Stay tuned for more updates. If you have any questions, please don't hesitate to reach out to our Giving Operations Team at  [Email].

Thank you for your continued support and generosity.

Blessings, 

Church Name

Reminder Email: Subject: Reminder: New Giving Platform Launching Soon!

Dear [Donor's Name],

This is a friendly reminder that our transition to the Tithe.ly giving platform is happening on [Transition Date].

For more information, visit our FAQ page [Link to FAQ] or contact our Giving Operations Team at  [Email].

Thank you for being a valued member of our community.

Warm regards, 

Church Name

2. Recurring Donors

Approach:

  • Personalized emails addressing the specifics of recurring donations.
  • Ensure transparency about any necessary actions or changes they might need to make.
  • Provide a dedicated support line for any issues related to recurring donations.

Initial Announcement Email

Subject: Action Required: Please Update Your Recurring Giving to Tithe.ly by [Transition Date]

Dear [Donor's Name],

We are excited to inform you that [Church Name] is moving to a new, enhanced giving platform, Tithe.ly, starting on [Transition Date]. This change will offer you a simpler and more efficient giving experience.

We see that you have a recurring donation set up with our previous provider, [Previous Provider Name]. Since we are stopping the use of [Previous Provider Name] at [Church Name], we will not be able to automatically migrate your recurring gift.

Your immediate action is required to continue your regular giving:

  1. Close Your Old Gift: Please log into your [Previous Provider Name] account and cancel your existing recurring donation before [Transition Date].
  2. Set Up Your New Gift: Visit [Link to Church's Tithe.ly Giving Page] or download the Tithe.ly app to easily set up your new recurring gift.

As you set up your new gift, this is a perfect opportunity to review your current giving total and prayerfully consider if you would like to adjust your generosity to support [Church Name]'s mission.

If you have any questions or need assistance with closing your[Previous Provider Name] gift or setting up your new Tithe.ly gift, please contact our Giving Operations Team at [Email] or call us at [Phone Number - Optional but helpful].

Thank you for your steadfast support and generosity.

Blessings, [Church Name]

 

Reminder Email

Subject: Time is Running Out! Update Your Recurring Gift to Tithe.ly by [Transition Date]

Dear [Donor's Name],

This is a friendly reminder that our transition to our new giving platform, Tithe.ly, is happening on [Transition Date].

If you currently have a recurring gift on [Previous Provider Name], please remember to take two crucial steps before the deadline:

  1. Cancel your existing recurring donation on [Previous Provider Name].
  2. Set up your new recurring gift on Tithe.ly at [Link to Church's Tithe.ly Giving Page].

Your recurring gift will NOT be automatically migrated, so please take action to ensure your giving continues without interruption. While you're there, we encourage you to review your giving total and consider if this is a time to adjust your contribution.

For any questions or assistance, please reach out to our Giving Operations Team at [Email].

Thank you for your continuous support and commitment to our mission.

Warm regards, 

[Church Name]

3. High-Volume Donors

Approach:

  • Personalized emails and phone calls to provide a high-touch experience.
  • Ensure that high-volume donors have direct access to senior staff for any concerns.
  • Offer virtual or in-person meetings to discuss the transition.

Email Templates:

Initial Announcement Email: Subject: Exclusive Update: Enhancing Your Giving Experience with Tithe.ly

Dear [Donor's Name],

We are pleased to announce that Church Name is transitioning to Tithe.ly, a new giving platform designed to enhance your giving experience, on [Transition Date]. We believe this change will provide a more seamless and efficient process for your generous contributions.

If you have any questions or need further assistance, please feel free to reach out to me directly at [Personal Contact Information].

We value your extraordinary support and are here to ensure this transition is as seamless as possible for you.

Thank you for your incredible generosity.

Sincerely, 

[Senior Staff Name] 

Church Name

Reminder Email: Subject: Reminder: New Giving Platform Transition Approaching

Dear [Donor's Name],

As a valued supporter of Church Name, we wanted to remind you that our transition to the Tithe.ly giving platform is happening on [Transition Date].

Please feel free to contact me directly at [Personal Contact Information] if you have any questions or need any assistance.

Thank you once again for your remarkable generosity and support.

Best regards, 

[Senior Staff Name] 

Church Name

Additional Communication Channels and Comments:

  • Website Updates: Post announcements and FAQs on the church’s website. 
  • Social Media: Use social media platforms to inform and remind donors about the transition.
  • Support Team Training (Giving Ops Team): Ensure support staff are well-informed and prepared to assist donors with the transition.
  • On-Stage Announcements: This is a time to communicate clearly from the most visible location to ensure the donor’s peace of mind in the transition and to encourage generosity in the moment. This can be done by anyone on stage by typically is received the best if given by the person most-seen (Senior Pastor). 
  • Creating QR Codes: creating quick and easy-to-use QR codes to give donors direct access to the Giving Form is very impactful and gives donors a clear direction for when they are called to generosity 
  • Slides and Graphics for Launch Sunday: We here at Tithe.ly have created this Free Launch Kit full of materials that you are free to use during this launch to your church. I know your team may want to make some more customized materials but these could help your team get started and give you some direction as you create materials like this.
  • A Video to Encourage Donors - Here’s a great example of a video from Church Leadership at North Coast Church that is used to encourage donors to give. Videos like this deliver a huge impact to your donor’s generosity. Additionally, here’s another video that North Coast Church used in their transition. 
  • Push Notifications and Text Messages - Send communication in the places that your donors are already communicating. If your church members are already communicating via text messages or you are already sending push notifications - these are great places to communicate the change to Tithe.ly.
    • Statistics show that over 95% of all Text Messages are read - this is a great place to announces changes to your members. Some helpful templates are located in the Launch Kit above!
  • Launching to Staff and Church Leadership First - Tithe.ly recommends launching to your internal team first. This will increase the buy-in to the change from the inside, out. Try launching with your team first and then launch to the larger church. 

Follow-Up

After the transition date, send a follow-up email to all donors thanking them for their patience and cooperation, and providing any further assistance if needed.

Follow-Up Email: Subject: Thank You for Your Patience During Our Transition!

Dear [Donor's Name],

Thank you for your patience and cooperation as we transitioned to the Tithe.ly giving platform. We hope you are enjoying the new and improved giving experience.

If you have any feedback or need further assistance, please don’t hesitate to contact our Giving Operations Team at  [Email].

Thank you once again for your continued support and generosity.

Blessings, 

Church Name

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